Marketing Assistant - Lowe Alpine

JOB CONTEXT

  • We are growing the marketing team and the role of Marketing Assistant is a fantastic opportunity to embark on a real all-rounder of a marketing role within a busy and energetic marketing team
  • To support the Marketing team in delivering seasonal marketing campaigns, brand projects and events in-line with marketing strategy for core markets in UK, Europe, and North America
  • To support the marketing team in developing new and innovative ideas to continue to improve on sell through and sell in for future ranges
  • To publish social and digital media content based on the digital strategy, marketing strategy and campaign objectives
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    KEY OUTPUTS

  • Proactively support the marketing team
  • Support the implementation of all marketing campaigns and strategies
  • Support trade and consumer facing events and exhibitions
  • Manage and maintain product samples for PR, events, shows and photography
  • Monitor and maintain brand presence across all platforms
  • Publish and coordinate content across all social media channels in line with digital strategy
  • Develop interdepartmental (product, sales, online and commercial) relationships to ensure successful delivery of all marketing campaigns, events and projects
  • Liaise with media partners and coordinate and deliver brand and campaign content
  • Manage sponsorship requests
  • Coordinate POS and retail support for sales teams
  • General support activity such as; market research, maintaining brand guidelines and reporting
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    SKILLS / EXPERIENCE / QUALIFICATIONS

  • An understanding of marketing
  • Knowledge of online communities, blogs and a familiarity with social networking sites
  • Strong project management skills
  • Good level of computer literacy including word processing, spreadsheets, databases, email
  • In-depth understanding of the Lowe Alpine product range alongside a broad understanding of the outdoor market
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    PERSON SPECIFICATION

    • Self-starter
    • Versatile and dynamic
    • Positive mind set
    • Deadline and process orientated
    • Work effectively under pressure and to tight deadlines
    • Cultivate and maintain relationships
    • Knowledge and passion for the outdoors and products
    • Having great ideas and providing innovative creative solutions